Community & Marketing

Manager

VITAL Manhattan

West Harlem & Upper East SIde

VITAL West Harlem and Upper East Side are two Bouldering Gyms & Yoga Studio in Manhattan, New York City, NY.

I started off working the front desk as a way to make additional money while pursuing freelance work, and I fell in love with the Community. When the opportunity arose to become the Community & Marketing Manager I took it.

It has been two years in this position and I adore it! We have been able to increase our membership immensly this year alone and I have had some of my favorite days of work ever in that period.

It felt and continues to feel like a dream to work in my field in a hobby and sport I love.

Continue to see all I have been able to achieve here.

Many Hats

In this role I fill many hats. I am a;

Copy writer
Graphic designer
Photographer
Videographer
Video & Photo Editor
Social Media Manager
Community Managment
Event planner and coordinator
Operations Managment
Hiring manager
Marketing Manager

and more!

Social Media: Planning, Managment,
& Execution

Here is an example of a month planned out for @vital.westharlem.uppereast on Instagram! With a limited budget and only one social account, I opted to do managment through a spreadsheet that is ever-evolving and can be view and accessed at any point by my Managers.

I schedule out the whole month before the 1st, with the flexibility to alter or change the posts. This also includes the Two external newsletters I send out monthly, one for our general member population and one focused on yoga happenings.

There is also a year overview of the programming I plan to execute throughout the year (Pictured below)

This is all formatted like this to make it easy to review with my managers and make changes that are clear and consise.

Traditional Ads

At VITAL I oversaw the marketing campaign for launching our brand new Yoga Program at West Harlem. I created Instagram ads, google ads, and physical flyers that I walked around and posted in the local community.

I also oversaw the launch of our first-ever student membership program and the marketing for that!

Here are some examples of these Instagram & Google ads, as well as the flyers.

I also helped with the launch of our new Premiere Gym VITAL Lower East Side, and had the opportunity to create signage at a large scale next to the Williamsburg Bridge.
(pictured below)